Hey, I’m Sera!
I’m known for my curly hair, warm personality and healthy addiction to all things sweet, salty and caffeinated.
I’ve always been one to chart my own path. I was a childhood dancer and as such, was always following my passions, expressing my individuality and searching for new ways to foster creativity. My favourite styles were jazz and hip-hop. I loved the energy, confidence and sass expressed in every turn, thrust and high kick. Another passion of mine was, and will always be, travel. I began travelling from a young age and remember always yearning for my next adventure. As you can tell, I’ve always been a free-spirit who values artistic expression and personal freedom above all else.
My story begins when I landed my first “adult” job after graduation. I worked in the marketing department (a department of 1) for a Toronto based startup. I grew to love the structure, freedom and support of working in that type of environment. I thought, “this is exactly where I need to be.”
Then, fast forward to two years later when I was laid off from that great position (I mean how can you really argue with free beer Fridays?). I croaked. I searched and searched for that next great opportunity but nothing (and I mean nothing!) fit the bill. I applied to marketing roles, went on interviews and met with managers for positions that I was never really excited about to begin with.
I felt uninspired from what felt like a never ending struggle to find my fit. For a period of time, I totally lost hope and it really affected my self-confidence. As a Taurus, I loathed not being able to control my destiny or personal path to freedom. I was applying for jobs, freelancing here and there, going on interviews and still nothing. I read blogs, articles, joined Facebook groups, attended networking events and still felt even more lost.
And, when I did finally find a full time job working as an Event Coordinator, the lack of freedom to not pursue my professional passions (as a copywriter) on the side (as in, that was one of the reasons why I was let go) confirmed that I was not equipped for this type of environment. So, just like anyone else in search of enlightenment, I turned to Google for answers. I talked to loved ones and even confided in strangers on the internet trying to understand how to make it as a freelancer. And yet again, the spiral of confusion continued.
For so long I blamed myself. I realize now that it was not my fault. I now understand why it took me so long to find out who I am and who I want to be. I didn’t have a community to turn to. I had my friends who encouraged me but I realized what I needed was a support system. A community which would push me to reach my personal and professional goals. Regardless of whether you’re young, old, retired or a new professional, it’s never too early or late to follow and kickstart your dreams.
My why for co-founding a community like BIZ Sassy is really a by-product of my own personal experiences as a young professional gone amiss. I am inspired to break the cycle of entrepreneurship. I’m inspired to build a community that breaks the mold for women like you.
BIZ Sassy is a network, community and support system that cheers each other on when we’re up but more importantly, raises us up when we’re down. It’s a community which provides real world advice, skills and hands-on learning from a girl who wishes she had this as a new professional in her early 20’s.
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